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How to Sell Traveler/Tourism Advertising Space?

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How to Sell Traveler/Tourism Advertising Space?
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My company makes hotel key cards and holders for millions of travelers nationwide. My question is in how I can offer this network for advertising purposes.

I was initially thinking that we could partner up with a travel/tourism media buying agency who would be able to offer traveler/tourism advertising to their clients (i.e. a marketing company that works with a cruise line would buy the advertising media from us for the purposes of advertising their client to travelers/tourists). At the very least, it would be an additional marketing option they could tap into and offer. I'm not sure where to go with this though.

How can I offer to leverage our network of hotels that we provide these materials to and the millions of guests that get our materials?
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