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ways to use location targeting
As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases.

Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the stakes.

Although location / geographic targeting is more advantageous to those with storefronts, there are improved tactics that impact the brand  of goods and services that are not in traditional retail space. Provided below are six new approaches to geographic targeting to boost your digital marketing strategies.

For those with brick-and-mortar operations, it's presumed that you target a healthy radius around your stores. This should be square one.

For any moderate or advanced advertiser, it's also expected that you target high-performing geographic areas with location-specific campaigns or layered geo bids. But there is more that can be done to emphasize your presence to the existing or prospective customer base.

1. National vs. Hyper-targeted campaigns
One example of hyper-targeted campaigns is a car rental company. It is assumed that if you offer services in Denver, Colorado, you will be targeting this region. It is also very likely that you have a dedicated rental car in the Denver area.

But your next step should include all those in Denver. This is the "embedded negative" equivalent of geotargeting in which all of the US is targeted, but Denver itself is excluded.

The theory:

The expectation here is that service may be something a traveler is planning to need, even though they are not in the area at the time. This segmentation allows you to offer customized pricing and location in your copy, and even send them to highly relevant landing pages.
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  new ways to use location targeting markblake 1 179 08-06-2018, 07:03 PM
Bài mới nhất: vietcuong7

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